Brand Guidelines

student in commencement gown

Brand Hub

Brand Tools

Applying the Brand

The following section outlines the ways to apply the WIU brand and how to do so while adhering to usage rules.

Links to Fonts

Open Sans

Opens Sans is our primary typeface and should be used as display type for headlines and all body copy.

*Condensed Light & Condensed Light Italic Open Sans are not to be used by Western Departments.


Example of Open Sans
Lora

Lora is our secondary typeface and our primary serif option. It should be used for accent typography and pull quotes.


Example of Lora

Logo Downloads

Logos may be downloaded by accessing the Brand Hub Logo Google Drive.

Photoshelter

WIU Photography and Design Production proudly manages and maintains the Western Illinois University photo library which can be viewed at wiu.photoshelter.com. PhotoShelter is a cloud-based digital asset management and content distribution software that allows University community members to access images that have been carefully curated and organized by the WIU photo team. PhotoShelter helps the WIU Marketing and Communications division to communicate high-quality, professionally created images with our audiences. University community members have the ability to view and download images from the University photo gallery with the option to purchase prints and digital images as well. All image access is customizable and managed by the WIU photo team.

University Printing & Mailing Center (UPMC)

University Printing & Mailing Center (formerly Document and Publication Services) is a cost-recovery entity of Western Illinois University. Housed on the north edge of campus, UPMC is available to faculty, students, staff, and alumni of WIU, as well as to nonprofit organizations, taxing authorities, and government-funded entities.

UPMC offers both color and black digital printing and copying. It also offers extensive bindery services, including cutting, folding, stapling, laminating, drilling, perforating, scoring, padding, tabbing, and binding (coil, comb, and perfect). UPMC also offers paper for sale by the ream or case.

UPMC Premail is also available to assist you with your address verification and imprinting needs, as well as with stuffing and sealing envelopes.

Website: https://www.wiu.edu/upm
Phone: (309) 298-1000
Fax: (309) 298-2869
Email: upm@wiu.edu

Hours of Operation
Monday - Friday
8:00 a.m. - 12:00 p.m.
1:00 p.m. - 4:30 p.m.

University Television (UTV)

UTV is a full-service video production department on the campus of Western Illinois University. Our experienced staff provides professional video services, including camera operation, editing, live-streaming, graphics, and animation and manages both Channel 3 (WIU3) and Channel 15 (City of Macomb).

Website: https://www.wiu.edu/vpaps/utv
Office: Memorial Hall 430
Phone: (309) 298-1880
Fax: (309) 298-1890
Email: utv@wiu.edu

Photography & Design Production (PDP) Services

PDP Services promotes Western Illinois University by providing professional photography and graphic services to the University community and beyond.

Website: https://www.wiu.edu/pdp
Office: Memorial Hall 401
Phone: (309) 298-1358
Email: pdp@wiu.edu

Media Request Form

Ask us about the brand

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Email: marketing@wiu.edu