Advancement & Public Services

University Marketing Working Group (UMWG)

One of the main ways University Marketing communicates the Administration’s marketing philosophy and priorities while integrating the University’s brand and messaging strategies across the Macomb and Quad Cities campuses, the colleges, and other University units is through monthly meetings with the University Marketing Working Group (UMWG). This group is comprised of individuals across the University who perform some form of marketing function for their area in addition to their other duties.

Active participants in the UMWG include the following individuals representing the following areas (as of 5/7/15):

College Marketers


  • Seth Miner, Director, Undergraduate Admissions, Macomb Campus
  • Drew Donahoo, Associate Director, Undergraduate Admissions, Macomb Campus

Alumni Programs

Annual Fund


  • Darian Westerfield, Senior Associate Athletic Director for Administration, Athletics

Centennial Honors College

  • Rick Hardy, Director, Director, Centennial Honors College
  • Alex Geisler, Assistant to the Director, Centennial Honors College


  • Brad Bainter, Vice President for Advancement and Public Services

Graduate Studies

Quad Cities Campus

School of Distance Learning, International Studies and Outreach

Student Services

University Housing and Dining

University Libraries

University Relations

University Technology