Guideline for Promotion of News Items, Events, and Professional Activities
Know of a news-worthy event, item, achievement, or activity? We're here to help you promote it! Contact University Relations at U-Relations@wiu.edu or (309) 298-1993 or contact your college marketing representative.
Faculty & Staff Experts Database (Add Yourself!)
University Relations maintains a database of experts. Please update your info when first hired, as necessary, or at least once every other year. Even if you do NOT wish to be contacted by media, we would appreciate having the information for such publications as Campus Connection and Western News.
We are contacted frequently by reporters – local, regional and national – who are seeking an expert on a particular subject. We cannot refer the media to our faculty/staff for their inquiries about experts if we do not know about those areas of expertise.
- Complete the online Biographic Data Form or email U-Relations@wiu.edu to request a form (to serve as an expert, please also complete form by clicking on "expert" above)
- Contact University Relations
- Email: U-Relations@wiu.edu
- Phone: (309) 298-1993
- Fax: (309) 298-1606
Event Checklist for Publicity and Promotion
Contact University Relations or your marketing representative EARLY in the planning of your event/activity to make them aware of your efforts and for assistance in maximizing the success of your efforts.
Get firm details about the event/news item (promotion, professional achievement, publication, conference, etc.)
- Who, What, Where, When Why
- Contact person, contact email, contact phone
- Relevant website (if applicable)
- Target Audience
- Associated Department, College, Major of Study or Program
- Cost to attend/ticket purchase (if applicable)
Two weeks advance notice is preferable in order to obtain maximum coverage; however, University Relations staff will work with you to promote last minute events or programs. Events, etc. can also be submitted through the event promotion form; or e-mail U-Relations@wiu.edu ; or call (309) 298-1993.
Events Open to the Public
If your event/program is open to the public, ask your marketing representative for assistance in submitting the item to the University Public Web Calendar (http://www.wiu.edu/webcal/)
Do you want print-quality photos of your event? Contact the Visual Production Center at firstname.lastname@example.org or call (309) 298-1358 for information and scheduling. Photos are taken on a cost-recovery basis and become the property of WIU.
Contact University Television for more information. Have a video to submit for WIU's YouTube channel? Contact University Relations for more information.
Marketing to the Campus Community
Include Your Alumni!
- Make your alumni proud by submitting your event to the Western Magazine's managing editor, Alisha Looney.