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Gold Award: Macomb billboard (located on East Jackson Street)
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Gold Award: #WIUGrad16 Storify []
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More Top Honors for University Marketing's, University Relations' Marketing, Social Media Programs

March 20, 2017

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MACOMB, IL -- University Marketing's (UM) and University Relations' (UR) efforts at Western Illinois University have earned top honors for the second consecutive year from the Collegiate Advertising Awards (CAA).

In the 2016 CAA awards, the Macomb billboard "Think Purple. It's a Passion. It's a Lifestyle," designed by UR Webmaster and Graphic Designer Jessica Lambert, won a "Gold" award in the Billboard Design category, while the University Relations' graduation Storify, WIUGrad#16, also took the "Gold" in the Social Media Marketing category.

"Silver" awards were given for the WIU "Keeping the Region Strong" newspaper ad category and for the "I am a #SuccessStory, I am A Leatherneck" commercial, produced by University Television, featuring WIU Senior Luke Otto (television single category).

WIU was the only Illinois school in the 10,001-20,000 category to receive "Gold" and "Silver" awards, respectively, for Billboard, Social Media Marketing, Newspaper Ad and Single TV Ad.

In addition, Western recently received a "Gold" award from the Higher Education Marketing Report (HEMR) Educational Advertising Awards for the University's new alumni magazine, which just debuted in November 2015. University Marketing's 2016-2017 "I am a #SuccessStory, I am A Leatherneck" commercial featuring Otto (television single category) and tuition reduction campaign (total advertising campaign), and University Relations' "Rocky Takes Over Snap" (social media category), each received a merit award.

In early February, UR and UM received a gold award for social media, "The Western Challenge - #LeatherneckStrong;" a silver award for a single newspaper ad, "Keeping the Region Strong;" two bronze awards for social media and total ad campaign for "#RockySnapTakeover" and "Tuition Reduction" campaign, respectively; and three merit awards for publication: "Western: The Magazine for Alumni," social media: "#WIUGrad16" Storify and television ad: "I Am a #SuccessStory, I Am a Leatherneck" (Otto commercial), from the 14th Annual Service Industry Advertising Awards (SIAA).

Last year, University Marketing's and University Relations' 2015-2016 "I am a #SuccessStory, I am A Leatherneck" commercials and University Relations and Office of Admissions recruitment package (viewbook, search piece, folder and prospective student mailers) received a silver award and merit award, respectively, from the HEMR. University Marketing's 2015-2016 "I am a #SuccessStory, I am A Leatherneck" marketing campaign and University Relations' #WIUGrad15 social media campaign each received "gold" status from the CAA.

Western's marketing and social media campaigns, as well as recruitment materials and initiatives, are the result of coordinated efforts between University Marketing and University Relations, with support from University Television and the Visual Production Center.

A complete list of winners can be found at

Posted By: WIU News (
Office of University Relations