University Marketing

University Marketing Working Group (UMWG)

One of the main ways University Marketing communicates the Administration’s marketing philosophy and priorities while integrating the University’s brand and messaging strategies across the Macomb and Quad Cities campuses, the colleges, and other University units is through monthly meetings with the University Marketing Working Group (UMWG). This group is comprised of individuals across the University who perform some form of marketing function for their area in addition to their other duties.

Active participants in the UMWG include communication representatives across campus.