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Who are the Rocky Sponsors?

They are people like YOU who want to be part of a unique project that supports our community, local artists, and WIU students in a fun and unforgettable way. Being a Rocky on Parade sponsor can make your business or organization more visible, and show your support for the University. Not only does the sponsorship of a Rocky bulldog fund the costs in creating the bulldogs, the remainder of the sponsorship goes directly to scholarships for WIU students.

The Rocky on Parade committee will review all artist applications and then select the 12 designs best suited to the program. Once the artists have been chosen, the sponsors will select and work with the artist or artist group of their choice to either use the original submission to develop a new design for their bulldog. The order of sponsor selection of artists is on a first come, first serve basis. The first to commit to a sponsorship gets first choice of an artist to decorate their bulldog. The commemorative plaque will let everyone know that you are a member of the Rocky on Parade team.

Big Dog ($1,500)

  • 30”x50”x24” fiberglass bulldog
  • Autobody clear-coat finish
  • Marketing Expenses
  • Delivery and installation of the bulldog
  • Concrete base
  • Plaque with bulldog name, artist name, and sponsor name
  • Donation of $500 to the WIU Art Dept. scholarship
  • Admission, recognition & reveal at WIU's Town & Gown Event

 

 

 

Alpha Dog ($3,000)

  • 44”x70”x33” fiberglass bulldog
  • Mini-Rocky replica statue
  • Chance to "walk" your Rocky in the WIU Homecoming Parade
  • Marketing Expenses
  • Artist supply stipend
  • Autobody clear-coat finish
  • Delivery and installation of the bulldog
  • Concrete base
  • Plaque with bulldog name, artist name, and sponsor name
  • Donation of $1,100 to the WIU Art Dept. scholarship
  • Admission, recognition & reveal at WIU's Town & Gown Celebration 

Benefits of Sponsoring

The Rocky on Parade marketing and public relations campaign will get consumers on the streets, participating in this public art project. Through newspapers, television, radio, e-marketing, tourism newsletters, direct mail, and more, sponsors will enjoy increased consumer awareness, traffic and revenues through this highly visible and memorable project. Compare running a magazine or radio ad to the sponsorship investment in the Rocky on Parade project. Your business will benefit for years through your association with a positive community project. The local economy, hotels, restaurants and shops will also benefit from increased traffic when people visit Macomb to see these unique bulldogs on display.

 

Sponsors will receive:

  •  Extensive marketing
  •  Marketing rights to use Rocky On Parade and your bulldog in your own promotional efforts
  •  Rocky on Parade plaque commemorating you as the sponsor, your artist and the bulldog's name, affixed to the bulldogs base
  •  Participation and recognition in WIU’s annual Town & Gown Celebration

 

Download Sponsorship Information