| American Attitudes: Who Thinks What about the Issues that Shape our Lives | Examines attitudes by sex, age, race, Hispanic origin, education, and region about many topics within nine categories: Public Arena, Government and Politics, Science and Information, Religion, Work and Money, Family and Friends, Diversity, Personal Outlook, and Sexuality. Includes current and historical data, revealing many trends. WIU USERS ONLY. | Marketing |
| American Buyers: Demographics of Shopping | Presents weekly and quarterly spending data, showing the percentage of households that buy individual products and services and how much buyers pay for them, all broken down by household income, household type, race and Hispanic origin, region of residence, and education. Includes buying data for apparel, entertainment, finance, food and alcohol, gifts, health care, household operations, shelter and utilities, transportation, personal care, reading, education, and tobacco. WIU USERS ONLY. | Marketing |
| American Incomes: Demographics of Who Has Money | Explores household income trends through 2014 by age, household type, race and Hispanic origin, education, region, and work status; examines trends in the incomes of men and women by a variety of demographic characteristics; and provides data on the wealth of American households, including household assets and debt. WIU USERS ONLY. | Marketing |
| Best Customers: Demographics of Consumer Demand | Analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin, region of residence, and educational attainment. Categories include alcoholic beverages, apparel, computers, education, entertainment, financial products and services, household furnishings, gifts, groceries, health care, housekeeping supplies, personal care products and services, reading material, restaurants, shelter and utilities, telephone, tobacco, transportation, and travel. WIU USERS ONLY. | Marketing |
| Encyclopedia of Major Marketing Strategies | Volume 3 of the Encyclopedia of Major Marketing Campaigns (1 & 2 are print). This volume provides 100 essays detailing marketing strategies for some of the top global and emerging brands that appeared from 2010 to 2013. WIU USERS ONLY. | Marketing |
| Generation X: Americans Born 1965 to 1976 | Presents data on Gen X attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth. Compares attitudes of the four generations of American adults, and includes homeownership rates, time use by age and sex, trends in household spending and wealth, and labor force statistics with projections to 2022. WIU USERS ONLY. | Marketing |
| Green Consumerism: an A-to-Z Guide | Provides a survey of the nature of green consumerism, the forms that it takes, the issues that impact it, and the practices it involves. Illuminates the multifaceted and sometimes contested contours of green consumerism and the ways it is embedded and shaped in relation to wider cultural, economic, political, and environmental processes. WIU USERS ONLY. | Marketing |
| Household Spending: Who Spends How Much on What | Based on unpublished data collected by the BLS Consumer Expenditure Survey, examines how much Americans spend on hundreds of products and services by age, income, household type, race, region, and educational attainment. Data categories include apparel; entertainment; financial products; food and alcohol; gifts; household operations; shelter and utilities; personal care, reading, education, and tobacco; and transportation. WIU USERS ONLY. | Marketing |
| MRI Plus | Product, advertising, and marketing data from Mediamark Research & Intelligence. Contact the Malpass Library Reference Desk for access information. WIU USERS ONLY. | Marketing |
| Standard Directory of Advertisers/Advertising Agencies | Online version of the "Redbooks" profiles companies that spend at least $200,000 on advertising. Includes general company information as well as data such as advertising expenditures, advertising media,advertising expenditures by media, and information on the advertising agency(ies) the company employs. Detailed information on the ad agencies includes area(s) of specialization, billing figures, billings by advertising media, key personnel, and accounts serviced by the agency. WIU USERS ONLY. | Marketing |
| The American Marketplace: Demographics and Spending Patterns | Hundreds of tables are organized into 11 chapters covering attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth. Provides population profiles and estimates for the nation, states, and metropolitan areas. WIU USERS ONLY. | Marketing |
| The Baby Boom: Americans Born 1946 to 1964 | Analyzes Boomer attitudes, lifestyles, incomes, spending, and wealth, including data such as homeownership rates, time use by age and sex, trends in household spending, and more. Statistically profiles the U.S. population aged 50 or older, as well as people aged 69 or older in 2014. WIU USERS ONLY. | Marketing |
| The Millenials: Americans Born 1977 to 1994 | Examines Millennials' attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth. A supplement on the iGeneration covers similar categories. Also covered is what might be called the Recession Generation-the 16 million Americans born in the aftermath of the Great Recession. Includes population estimates by race and Hispanic origin, and labor force statistics are shown with projections to 2022. WIU USERS ONLY. | Marketing |
| Who's Buying Alcoholic and Nonalcoholic Beverages | Based on unpublished data collected by the BLS Consumer Expenditure Survey, examines how much Americans spend on specific beverages by age, income, household type, race, region, and education. It looks at who buys beer, wine, whiskey, and other alcoholic beverages at home, on trips, and at restaurants and bars. It also examines who buys soda, coffee and tea, sports drinks, milk, bottled water, etc. WIU USERS ONLY. | Marketing |
| Who's Buying Apparel | Based on unpublished data collected by the BLS Consumer Expenditure Survey, examines how much Americans spend on clothing by age, income, household type, race, region, and education. Also looks at who buys apparel and shoes for infants, boys and girls, men and women, plus jewelry, sewing material, laundering, dry cleaning, and more. WIU USERS ONLY. | Marketing |
| Who's Buying at Restaurants and Carry-Outs | Based on unpublished data collected by the BLS Consumer Expenditure Survey, examines how much Americans spend on eating out by age, income, household type, race, region, and education. Also looks at spending on breakfast, lunch, dinner, and snacks consumed at fast-food and full-service restaurants, employer and school cafeterias, and vending machines and mobile vendors. WIU USERS ONLY. | Marketing |
| Who's Buying by Age | Based on unpublished data collected by the BLS Consumer Expenditure Survey, presents data on spending patterns by age, which is probably the most important predictor of spending. WIU USERS ONLY. | Marketing |
| Who's Buying by Race and Hispanic Origin | Based on unpublished data collected by the BLS Consumer Expenditure Survey, presents detailed, product-by-product household spending statistics for Asians, blacks, Hispanics, and non-Hispanic whites. Categories include apparel, entertainment, financial products and services, food and alcoholic beverages, gifts, health care, household operations, shelter, transportation, personal care, reading, education, and tobacco. WIU USERS ONLY. | Marketing |
| Who's Buying Entertainment | Based on unpublished data collected by the BLS Consumer Expenditure Survey, examines how much Americans spend on amusing themselves by age, income, household type, race, region, and education. Individual products range from television sets to movie tickets, video games, cable service, pet food, toys, sports equipment, and recreational vehicles. WIU USERS ONLY. | Marketing |
| Who's Buying for Pets | Based on unpublished data collected by the BLS Consumer Expenditure Survey, examines how much Americans spend on pets by age, income, household type, race, region, and education. Categories include pet food; pet purchase, supplies, and medicine; pet services (e.g., grooming and dog walking); and veterinary services. WIU USERS ONLY. | Marketing |
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