Management and Marketing
Donna Wiencek, Assistant Professor of Marketing
Stipes Hall 420
(309) 298-1535
DM-Wiencek@wiu.edu
Education
- M.B.A., Marketing, Lewis University, 1999
- B.A., Marketing and Business Administration, Lewis University, 1992
Teaching Interests
- Consumer Behavior
- International Business
- Internet Marketing
- Marketing Management
- Marketing Practicum in Survey Research
- Marketing Principles
- Marketing Research
- Marketing Technologies
- Mobile Marketing
- Professional Selling
- Promotional Concepts
Research Interests
- Data Visualization
- Digital Marketing
- Internet Marketing
- Marketing Technologies
- Mobile Marketing
- Social Networking
Professional Highlights
- Ms. Wiencek is recognized for developing and implementing innovative business and strategy solutions that focus on fact-based strategic and tactical research and analysis. She has extensive profit and non-profit, domestic, and global institutional, business-to-business and consumer research and competitive intelligence experience in various industries; with a specialization in higher education, safety and security, electronics, telecommunications, healthcare, accounting, retail, and housing markets.
- College of Business and Technology Faculty Award of Excellence in University/Community Service
- Outstanding Professor from the Sigma Sigma Sigma Chapter at Western Illinois University
- Faculty Initiate of Delta Sigma Pi Lambda Omicron Chapter at Western Illinois University
- Certificate of Appreciation, Western Illinois University - Disability Resource Center
- Chair - College of Business and Technology Strategic Planning Committee (2012 - 2018): Lead the AACSB re-accreditation efforts for two cycles, which led to two AACSB accreditations.
Student Engagement
- Director - Atlantis Program: http://www.wiu.edu/atlantis
- Supervisor Linköping University (Sweden) - Tutored a Thesis Seminar at Linköping University - Atlantis Program
- Advisor - National Millennial GenZ Community
- Faculty Advisor - Marketing Club (2012 - 2020)
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