Management and Marketing

Craig Conrad

Craig Conrad
Chair/Professor of Marketing

Management and Marketing
Stipes Hall 414D
(309) 298-1535
CA-Conrad1@wiu.edu

Education

  • D.B.A., Marketing, Louisiana Tech University, 1994
  • M.B.A., Western Illinois University, 1991
  • B.S., Chemistry, Western Illinois University, 1989

Teaching Interests

  • Marketing Research
  • Direct Marketing
  • Marketing Management

Research Interests

  • Electronic Commerce
  • Marketing Research
  • Marketing Culture