Administrative Services

Incorrect Usage

Do not use the logos in any way that does not conform to the visual identity standards determined by the University. Do not alter their properties in any way.

Cropping

Do not crop a logo.

incorrect: WIU bell tower logo cropped incorrect: WIU Riverfront logo cropped   incorrect: WIU Rocky sweep logo cropped

Skewing

Do not tilt, skew, or shear a logo.

incorrect: WIU bell tower logo skewed incorrect: WIU Riverfront logo skewed      incorrect: WIU Rocky sweep logo skewed

Scaling Disproportionately

Do not stretch or scale a logo disproportionately.

incorrect: WIU bell tower logo stretched vertically incorrect: WIU bell tower logo stretched horizontally incorrect: WIU Riverfront logo stretched vertically incorrect: WIU Riverfront logo stretched horizontally   incorrect: WIU Rocky sweep logo stretched vertically      incorrect: WIU Rocky sweep logo stretched horizontally

Dark, Black, and Purple Backgrounds

Do not place a black logo over a black or dark background. Do not place a purple logo over a purple or dark background. See [link to keyline info] and [link to white box info] for more information.

incorrect: WIU bell tower logo on purple background without keyline incorrect: WIU Riverfront logo on purple background without keyline     incorrect: WIU Rocky sweep logo on black background without keylines

"Busy" Backgrounds

Do not place a logo over a heavily patterned or "busy" background without enclosing it in a white box.

incorrect: WIU bell tower logo on busy background incorrect: WIU Riverfront logo on busy background incorrect: WIU Rocky sweep logo on busy background

Reversing Colors

Do not reverse the colors of a logo.

incorrect: WIU bell tower logo reversed, white on purple incorrect: WIU Riverfront logo reversed, white on purple      incorrect: WIU Rocky sweep logo reversed, white on black      incorrect: WIU Rocky sweep logo reversed, gold on purple

Screening Colors

Do not screen or lighten the colors of a logo.

incorrect: WIU bell tower logo screened incorrect: WIU Riverfront logo screened    incorrect: WIU Rocky sweep logo screened

Separating

Do not separate the name from the mark of a logo.

incorrect: WIU bell tower logo with logo text to right of mark incorrect: WIU Riverfront logo with logo text to right of mark

Substituting Colors

Rocky's head must appear in purple and gold or purple only or black only when using the Western Illinois Rocky head sweep logo or the Rocky head.

Rocky's teeth and the whites of his eyes must always appear white when using the Western llinois Rocky head sweep logo or the Rocky head. On non-white backgrounds or materials, the fill of Rocky's face should appear gold (when using the full-color version of the logo) or white (when using the purple- or black-stroke versions of the logo).

incorrect: WIU Rocky sweep logo with orange face, teeth, and 'whites' of eyes      incorrect: WIU Rocky sweep logo with black face, teeth, and 'whites' eyes