Advancement & Public Services
Official Logos and Wordmarks at Western Illinois University
The logos (signatures) exist as the keystones of Western Illinois University's visual identity. The logos consist of both a representation of the Sherman bell tower or the Quad Cities Riverfront building and "Western Illinois University." Users of the logos must follow all color, typography, and reproduction specifications.
Additionally, University constituents may use the Western Illinois Rocky head sweep logo.
University Logos and Their Usage
The University's official name is "Western Illinois University" as illustrated on the institutional logos for the University and for the Quad Cities campus.
While the University is always referred to as "Western Illinois" to ensure that the University is clearly identified in any logo that is used for international, national, or regional purposes (see samples below), University Marketing understands that locally the University is referred to as "WIU."
Quad Cities 100th Anniversary Logo
The 100th Anniversary Western Illinois University–Quad Cities logo is a special version of the regular WIU-Quad Cities logo. It features a "Celebrating 100 Years" tag at the top of the logo.
Western Illinois University's athletics logos include the Western Illinois Marine-style logo, Western Illinois sweep, full-body Rocky mascot, Rocky head, and stylized typography. Athletics logos exist as the trademark property of Western Illinois University and the trademark (™) designation must always appear. The Western Illinois Rocky head sweep may be used by departments; however, designs must be approved by University Marketing.
The logos may be printed only in University purple (Pantone 2607) and gold (Pantone 116) or in black on non-color pieces. Rocky’s teeth and the whites of his eyes must be white.
The primary logo is the "Western Illinois" sweep with Marine-style logo, Rocky head, and "LEATHERNECKS."
Use of the Marine-style logo without the Western Illinois Sweep is only allowed when express permission is granted by Intercollegiate Athletics and/or University Marketing. Do not replace the Marine-style logo with another graphic.
The secondary logo is the "Western Illinois" sweep with Rocky head and "LEATHERNECKS." The sweep with Rocky head can be used without "LEATHERNECKS" if the word appears elsewhere in a piece in a prominent location (for Athletics-related material).
Do not use the sweep without the Rocky head. Do not replace the Rocky head with another graphic.
Additional Acceptable Uses for Both Primary and Secondary Logos
"LEATHERNECKS" may be replaced with a sport, department, or organization name (preferably in a single line of text).
The Rocky head may be used alone if "Western Illinois" appears elsewhere in a piece in a prominent location.
- LRG Licensing
- "Think Purple" Survey
- University Marketing Working Group
- Trademark Overview
Trademark Request Form
- Visual Identity Guidelines
- Official Logos/Wordmarks
Logo Creation Policy
- Table Drapes
- University Relations Media Guide
303B Sherman Hall
Phone: (309) 298-1868