Advancement & Public Services
Advertising at Western Illinois University
University Marketing works with a variety of offices across the University to create designs and messages that promote Western Illinois University and its brand. University Marketing places advertising throughout key markets in Illinois utilizing a variety of mediums. The type and frequency of media utilized including media placement in specific markets is determined by budget and is examined annually. Markets where the University aims to increase its level of visibility include Chicagoland, Peoria, Springfield, Quincy, Bloomington, St. Louis and the border states of Iowa, Missouri and Wisconsin, as well as the Macomb/McDonough County area. Media options utilized include outdoor, cinema, large indoor, TV, web and print.