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Advertising at Western Illinois University

University Marketing works with a variety of offices across the University to create designs and messages that promote Western Illinois University and its brand. University Marketing places advertising throughout key markets in Illinois utilizing a variety of mediums. The type and frequency of media utilized including media placement in specific markets is determined by budget and is examined annually. Markets where the University aims to increase its level of visibility include Chicagoland, Peoria, Springfield, Quincy, Bloomington, St. Louis and the border states of Iowa, Missouri and Wisconsin, as well as the Macomb/McDonough County area. Media options utilized include outdoor, cinema, large indoor, TV, web and print.


Quincy, IL Lamar billboard
           Quincy, IL Lamar billboard

Belvidere High School
           Belvidere High School

Geneseo High School
           Geneseo High School

WIU-QC International Airport Back Lit Sign
           Quad City Internal Airport Back Lit Sign

I-80 Henry Illinois Billboard
           I-80 Henry Illinois billboard
Hwy 336 Purple State of Mind billboard
           Hwy 336 Purple State of Mind billboard

North Riverside Mall banner
North Riverside Mall Banner

North Riverside Mall Table Tents
North Riverside Mall Table Tents

North Riverside Mall Banner
West Jackson Billboard 2012
Key Outdoor Roseville Double Billboard
2012 Key Outdoor Roseville double billboard

Northbrook Mall Sky Banner
Northbrook Mall Sky Banner