Western Illinois University: Macomb Campus
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In the business community, marketing professionals traditionally create a portfolio of accomplishments showcasing their unique abilities and talents. This portfolio enables these professionals to provide tangible evidence of their value to potential employers or customers--especially in a highly competitive marketplace.
A complete Marketing Portfolio will consist of a Cover Page, Table of Contents, Generic Cover Letter, Current Resume and 3 Executive Summaries describing an academic (from any course completed), business, or volunteering achievements of your choice. Individual or group work may be used to create an executive summary.
It is important that you create a portfolio that highlights your unique experiences and skills. However, we have provided these actual Samples of Student Marketing Portfolios to provide you with ideas to get started:
Marketing Portfolio Sample 1
Marketing Portfolio Sample 2
Marketing Portfolio Sample 3