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Marketing Minor

Minor in Marketing: 18 s.h.

  1. ACCT 201 and ACCT 202, or ACCT 200 and ECON 231,or ACCT 201 and ECON 231: 6 s.h.
  2. MKTG 327: 3 s.h.
  3. Marketing Electives: 9 s.h.

Course Description

MARKETING (MKTG)

317 International Business. (3) (Global Issues) Introductory review of international trade emphasizing the role of marketing and distribution in directing the flow of products to and from the United States. The course also focuses on the impact of competition, politics, regulation, culture, finance, and technology.

327 Marketing Principles. (3) A general examination of the basic elements of the marketing functions. Such elements include the development, pricing, promotion, and distribution of goods and services studied in the framework of strategic and tactical decision-making by marketing managers as applied to business and nonbusiness organizations. Prerequisites: ACCT 200 or ACCT 201 or ECON 232.

329 Marketing Research. (3) This course concentrates on the fundamental techniques involved in determining problems, gathering and processing secondary and primary sources of information to solve marketing problems. Students will apply the research process to particular problem areas or cases through computer applications and statistical analysis. Prerequisites: MKTG 327 and STAT 171 or equivalent.

331 Promotional Concepts. (3) Emphasis is on promotion as the communication function of marketing. Attention is given to marketing communications theory, concepts, and research with in-depth treatment of all elements of the promotion mix (i.e., advertising, sales promotion, personal selling, public relations, and pointof- purchase communications). Prerequisite: MKTG 327.

333 Consumer Behavior. (3) The application of behavior science concepts and methods to the solution of marketing problems and the development of marketing strategies. Psychological and socio-cultural factors are examined in relation to the consumer decision-making process. Prerequisite: MKTG 327.

335 Professional Selling. (3) Learning to develop and apply essential professional selling skills through the use of interpersonal communication to effectively market yourself and the organization you represent. Basic concepts, processes, and techniques for selling, including customer analysis, prospecting, developing rapport, handling objections, customer service, and other related areas. Prerequisite: MKTG 327.

343 Retailing Management. (3) Retailing is studied from a decision-making approach. Topics covered include retailing strategy, consumer shopping behavior, human resource planning, the retail mix, communications, merchandising, and location. Prerequisite: MKTG 327.

371 Internet Marketing. (3) An examination of how businesses are using the Internet as a viable marketing tool. Understand the impact of the World Wide Web on the marketing mix and examine the unique competencies of this technology. Prerequisite: MKTG 327.

400 Marketing Internship. (1–12, repeatable to 12) Integrates marketing theories with application to actual business practice. All internships are supervised by a faculty coordinator and an executive in the business firm. In order to receive maximum credit, the student must be in a full-time position for a minimum of 16 weeks. Proportional credit will be granted for internships of shorter duration or with less working hours. These hours cannot be applied toward meeting the requirements for a marketing minor. Prerequisites: marketing major or minor, minimum junior standing, 2.75 GPA, 9 s.h. of marketing coursework, and written approval of department chairperson. Graded S/U only.

411 Mobile Marketing. (3) An exploration of the applications of mobile marketing to increase brand awareness, generate customer profile information, increase site traffic, improve customer loyalty, and enhance revenues. Prerequisite: MKTG 327.

417 International Marketing. (3) (Global Issues) Emphasis is on marketing planning and strategies in the global environment. An examination of the cultural, political, economic, and other important factors affecting the international marketer and international marketing operations. Prerequisite: MKTG 327.

421 Seminar in Marketing Technologies. (3) A seminar course on the latest technological advances being deployed by marketers. Students will learn to understand and evaluate the impact of potential technologies on marketing strategy using industry and organizational examples. Prerequisite: MKTG 327.

431 Direct Marketing Management. (3) An examination of the concepts, strategies, and applications involved in direct marketing, including direct mail, direct response advertising, telemarketing, catalogs, broadcast, and co-ops. Measurability, accountability, lists, database management, and the integration of direct marketing programs into the marketing mix are stressed. Prerequisite: MKTG 327.

432 Advertising and Promotional Campaigns. (3) Planning and development of advertising campaigns by students. A skills and techniques course which focuses on the application of advertising, sales promotion, and public relation concepts to the development of a promotional campaign. Prerequisites: MKTG 331, 333, or permission of the instructor.

435 Sales Management. (3) Enhancement of creative sales and managerial skills. Responsibilities and functions of the sales manager including recruiting, training, compensating, motivating, sales forecasting, and control. The development of advanced selling skills including relationship selling, proposal writing, and negotiation planning. Prerequisite: MKTG 335.

441 Customer Relationship Management. (3) A systematic overview of the background and the methods of facilitating customer relationships for competitive advantage including a discussion of the concepts and frameworks surrounding the process of developing and maintaining efficient customer relationship management. Prerequisite: MKTG 327 or SCM 211.

460, 461 Independent Study in Marketing. (1–3 each, not repeatable) The student works with a marketing professor to pursue an investigation of special marketing interest. Prerequisites: marketing major or minor, 2.75 GPA or higher, 12 s.h. of marketing coursework, written permission of the professor and department chairperson.

479 Marketing Practicum in Survey Research. (3) Student will work one-on-one with a faculty member on a research project in survey research. This is the capstone course for the Survey Research Methods minor, bringing together the theory and practice of survey research methods. Prerequisites: Successful completion of MKTG 329, POLS/SOC 432, and at least 12 s.h in the Survey Research minor.

497 Marketing Management. (3) The integration and implementation of marketing strategy by the marketing management manager is the focus of this capstone course. Through participative analysis and discussion, each student is exposed to the dynamic marketing environment. Prerequisites: MKTG 327, an additional 6 s.h. of marketing coursework, and senior standing.

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