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"Marketing" (3 results)
Green Consumerism: an A-to-Z GuideProvides a survey of the nature of green consumerism, the forms that it takes, the issues that impact it, and the practices it involves. Illuminates the multifaceted and sometimes contested contours of green consumerism and the ways it is embedded and shaped in relation to wider cultural, economic, political, and environmental processes. WIU USERS ONLY.Marketing
MRI PlusProduct, advertising, and marketing data from Mediamark Research & Intelligence. Contact the Malpass Library Reference Desk for access information. WIU USERS ONLY.Marketing
Standard Directory of Advertising Agencies/AdvertisersOnline version of the "Redbooks" contains a directory of advertising agencies in the U.S. and Canada plus information on advertising practices of U.S. and Canadian companies that spend at least $200,000 on advertising. Type your company name (e.g., Green Mountain Coffee) in the box and click the Search button. The results screen will list a variety of profiling sources, which can include SDAA. If there are too many, narrow the search by choosing "Company Directories & Profiles" in the left column. WIU USERS ONLY.Marketing