Western Illinois University: Macomb Campus
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Heather McMeekan, Webmaster
Social Media 101
Definition: Web-based public communication tools.
People use social media for different reasons. But all interaction falls into one or more of the following four characteristics. The best social media use is simply representing the best-of-you communication which you already use everyday, and just putting it online.
Those who 'Lurk' - Learning, analyzing, monitoring, stalking
- RSS Feeds
- LinkedIn - ‘Connect’
Showing Endorsement - Showing support, sharing personal belief
- FB – ‘Like’
- RSS Feeds – recommend
- Twitter – ‘Follow’
- Pinterest – ‘Like’
- Amazon – ‘Review’ or ‘Rate’
Sharing Content - Inviting others to see and comment, increasing the reach
- FB – ‘Share’
- RSS Feeds – ‘Display’
- Twitter – ‘Retweet’
- Pinterest – ‘Repin’
Engaging - Showing personality
- FB – ‘Post’ images, ‘Comment’ on other's posts, or ‘Tag’ people you know
- Twitter – ‘Tweet’
- LinkedIn – ‘Post’
More Background About Social Media
“Executives, Employees Differ on Social Media’s Role at Work” - Source: http://www.shrm.org/hrdisciplines/technology/articles/pages/
Social Media: forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos). Source: http://www.merriam-webster.com/dictionary/social%20media
Flaming: “the act of posting or sending offensive messages over the Internet. These messages, called "flames," may be posted within online discussion forums or
newsgroups, or sent via e-mail or instant messaging programs.
The most common area where flaming takes place is online discussion forums, which are also called bulletin boards.” Source: http://www.techterms.com/definition/flaming
Types of Social Media
- What to post on Facebook. Source: http://socialmediatoday.com/
- Conversation Prism Graphic.