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Social Media 101

Definition: Web 2.0 public communication tools for creating, promoting, and sharing user generated content (UGC).

People use social media for different reasons. But all interaction falls into one or more of the following four characteristics. The best social media use is simply representing the best-of-you communication which you already use everyday, and just putting it online. 

At Western Illinois University, any social media marketing campaigns, questions, concerns should be directed to Teresa Koltzenburg, Assistant Director of University Relations, (309) 298-1993.

ALL WIU affiliated social media sites must comply with WIU's Social Media Guidelines and any use of university logos must remain compliant with our Visual Identity Guidelines.

User Generated Content Matters

Millenials trust UGM more than tradition media outlets.  "User-generated content (UGC) is media created by your peers. It includes status updates, blog posts and restaurant reviews — any content from non-professionals without any real motivation besides adding an opinion to the sea of already existing opinions. In a more logical world, it isn't the type of content we'd trust over a professional's review." Source: http://mashable.com/2014/04/09/millennials-user-generated-media/

Social media should be only a part of a comprehensive marketing strategy, but it should be treated as an essential tool. [Download sample department social media calendar]

How people use social media

Those who 'Lurk' - Learning, analyzing, monitoring, stalking

    • FB
    • RSS Feeds
    • Twitter
    • LinkedIn - ‘Connect’
    • Pinterest  

Showing Endorsement - Showing support, sharing personal belief

    • FB – ‘Like’
    • RSS Feeds – recommend
    • Twitter – ‘Follow’
    • Pinterest – ‘Like’
    • Amazon – ‘Review’ or ‘Rate’ 

Sharing Content - Inviting others to see and comment, increasing the reach, raising awareness

    • FB – ‘Share’
    • RSS Feeds – ‘Display’
    • Twitter – ‘Retweet’
    • Pinterest – ‘Repin’  

Engaging - Showing personality

    • FB – ‘Post’ images, ‘Comment’ on other's posts, or ‘Tag’ people you know
    • Twitter – ‘Tweet’
    • LinkedIn – ‘Post’

More Background About Social Media 

Adults & Social Media - http://www.pewinternet.org/2013/12/30/social-media-update-2013/

How Teens are using social media - http://www.pewinternet.org/fact-sheets/teens-fact-sheet/

“Executives, Employees Differ on Social Media’s Role at Work” - Source: http://www.shrm.org/hrdisciplines/technology/articles/pages/
socialmediaatwork.aspx

Social Media: forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos). Source: http://www.merriam-webster.com/dictionary/social%20media

Flaming: “the act of posting or sending offensive messages over the Internet. These messages, called "flames," may be posted within online discussion forums or newsgroups, or sent via e-mail or instant messaging programs.

The most common area where flaming takes place is online discussion forums, which are also called bulletin boards.” Source: http://www.techterms.com/definition/flaming

 Types of Social Media

  • Facebook
  • Foursquare
  • LinkedIn
  • Pinterest
  • Twitter
  • Yelp

 Resources