Western Illinois University: Macomb Campus
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Current ProjectsThe first is a collaboration with a hospital nursing staff to examine the language nurses use in order to design teaching tools to improve nurse-patient communication. Data analysis will involve coding and comparisons of communication satisfaction scores. Irony and dissonance will be examined in the other project. Ironic messages consist of counterattitudinal content. Typically, such content could arouse dissonance. Positive and negative ironic messages will be compared to literal messages to discover whether irony is a mechanism to minimize dissonance and maximize persuasive outcomes.
Ph.D. in Communication, University of Oklahoma - 2011
M.A. in Communication, Western Illinois University - 2007
B.A. in General Science, North Central College – 2004
Persuasive Message Design