DFMH

Shanna Bruer-HessShanna Bruer

Shanna Bruer earned her Ph.D. in Textile Technology Management from North Carolina State University in 2006, her M.S. from The Ohio State University in Agricultural, Environmental, and Developmental Economics in 2003, and dual B.S. degrees from The University of Illinois in Agribusiness, Food, and Farm Management and Consumer and Textile Marketing  in 2002.

 During her years in academia, Bruer has conducted research in the areas of Brand Management, Brand Loyalty, and Business Structure.  Throughout her studies, she has focused on the use of quantitative statistical analysis to substantiate industry trends and then further develop explanation of the industry rationale behind decision-making with qualitative analysis. Currently, she is working on the examination of brand positioning within specialty retailers and the development and growth within niche markets.

 In addition to her academic career, Bruer has gained industry experience in the areas of Merchandising, Marketing, Inventory Management, and Strategy at organizations including Miller International, Lands’ End, Cotton Incorporated, The NPD Group, Jassin-O’Rourke Consulting, and Li & Fung.