Management and Marketing

Mandeep Singh

Mandeep Singh
Professor of Marketing

Management and Marketing
Stipes Hall 414Q
(309) 298-2497
M-Singh@wiu.edu

Education

  • DBA, Marketing, Southern Illinois University-Carbondale, 1994
  • MBA, Western Illinois University, 1987
  • BBA, Western Illinois University, 1986
  • B.Com, Osmania University, India, 1983

Teaching Interests

  • Marketing Principles
  • Promotion Management
  • Internet Marketing
  • International Business

Research Interests

  • Information Processing of Advertisements
  • Technology and Direct Marketing
  • Brand loyalty and Brand Equity
  • Public Policy Implications of Technology Based Marketing