Western Illinois University: Macomb Campus

• Future Students
• International Students
• Parents & Family
• Online Learning
• Social Networking

• Web Tools
• • STARS
  • WIUP
  • WesternOnline
  • E-Mail
  • Guava
  • Course Offerings
  • my.WIU Portal
  • Western's Knowledgebase
  • Directories
  • Weather
  • A-Z Index

WIU.edu

People

Explore WIU Apply Now

Ron Schroder

Title: Instructor
Office: Quad Cities
Phone: (309) 762-3999
E-mail: RP-Schroder@wiu.edu

Education:

• MBA - Marketing, University of Minnesota, 1988
• BA - Business & German, Calvin College, 1986

Teaching Interests:

• International marketing
• Advertising & promotion
• Consumer behavior
• Marketing principles

Research Interests:

• Innovation and consumer adoption
• Impact of advertising on children
• Consumer segmentation