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Management and Marketing
WIU Home > CBT > Management and Marketing > Faculty > John Drea
John Drea
Title: Professor, Associate Dean
Office: Stipes 101
Phone: (309) 298-2442
E-mail: JT-Drea@wiu.edu
Education:
- D.B.A., Marketing, Southern Illinois University-Carbondale, 1994
- M.B.A., University of Notre Dame, 1982
- B.A., English, Business Administration/Economics, Illinois College, 1980
Teaching Interests:
- Marketing Principles
- Marketing Research
- Consumer Behavior
Research Interests:
- Innovation in Marketing Education
- Effects of Promotion Upon Consumer Behavior
- Measurement Techniques
- Attendance Modeling
