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Ronald Bauerly

Ronald Bauerly
Professor Emeritis of Marketing

Management and Marketing
Stipes Hall 418M
(309) 298-1302
RJ-Bauerly@wiu.edu

Education

  • DBA, Marketing, Southern Illinois University-Carbondale, 1989
  • MBA, Marketing Concentration, University of Iowa, 1977
  • BBA, Marketing, University of Iowa, 1975

Teaching Interests

  • Advertising
  • Consumer Behavior
  • Retailing

Research Interests

  • Emotional Appeals in Advertising
  • Small Business Advertising
  • Marketing Education