Illinois Institute for Rural Affairs

Adee Athiyaman.

Adee Athiyaman

  • Ph.D., Marketing Strategy, Hong Kong Polytechnic University

Adee Athiyaman is a professor of marketing at Western Illinois University. He has a PhD in Marketing Strategy from the AACSB/EQUIS/AMBA accredited Faculty of Business, Hong Kong Polytechnic University. His publication record includes 79 refereed papers, and more than 80 consultancy reports, book chapters, and working papers; this record is built on four factors: an ability to pick crucial research problems, ability to translate theory into empirical investigations, skills in developing innovative analytical methods, and the ability to work in several research areas simultaneously--Marketing, Applied Mathematics, and Data Science.

His research spans both traditional topics such as strategic planning to contemporary topics such as place branding, real-time tracking of consumer behavior and big data analysis. An example of the latter is the workshop on big data analysis that he conducted at the Indian Institute of Management, Bangalore (see

His present faculty position with the Illinois Institute for Rural Affairs (IIRA) involves directing/conducting research into issues that affect non-metropolitan businesses (refer to see the type of work that he does with businesses). Similarly, in his previous position as director of the Center for Business & Economic Research, James Cook University, Australia, Adee engaged with organizations such as Advance Cairns, Cairns Regional Economic Development Corporation, and Queensland Tourism to ensure that business processes are conditional on maintaining the region's life support systems and living resources. These interactions with industry have resulted in his securing more than a million dollars in research funding from public and private sector businesses, as well as placing graduates in businesses across the Midwest region.

Adee has served as Head of School, School of Marketing & International Business, University of Western Sydney, Australia, and as Head of Management/Marketing Program, James Cook University, Australia.

Contact Info

Telephone: (309) 298-2272